Jay LaFratta has over 20 years of financial leadership experience. A proud Hill Holliday boomerang, in his first 13 years with the Agency Jay led best in class finance and accounting teams during significant disruption in the advertising industry. In his role as Chief Financial Officer, he is responsible for executing the financial and operational strategy of the Agency. His dynamic leadership style and ability to manage change have fostered positive results throughout his career.  Jay brings a wide range of knowledge across technical accounting, financial planning and analysis, treasury, SOX, risk management, restructuring, ERP implementations, HR, IT, and real estate.

Before returning home to Hill Holliday, he spent two years guiding start-up athletic footwear and apparel brand NOBULL through a major business transformation and sale of the company. Early in his career, Jay was a Senior Manager within Grant Thornton’s Boston audit practice serving middle market private and public clients across software, finance, manufacturing, and technology industries. Jay is a CPA, with an MSA from Stonehill College.  He now serves as the Chief Financial Officer of the US Attivo Group including Hill Holliday and Deutsch NY.