Jeff leads Hill Holliday Decision Science; the agency’s marketing analytics and consumer research practice. Jeff brings more than 12 years of experience of using data and technology to drive business decisions for clients across a diverse portfolio of industries, including QSR, CPG, Financial Services, Insurance, and Sports. Jeff is a true believer in the value of data-driven thinking in fostering more creative, immersive, and effective advertising and brings an insatiable curiosity for new and unconventional opportunities where evidence-based insight can stem growth for his clients. This passion drives the innovation in his team’s capabilities from data creation and data strategy, to application of marketing technology, experimental design and machine learning - all with a bias toward immediate impact to his clients’ commercial goals.

Last year, Jeff was recognized on Business Insider’s “Rising Stars of Madison Avenue”, a list recognizing early-and mid-career advertising professionals who challenge the traditional agency model, find creative uses of data to inform their ad strategies, and produce stand out work.