Craft + Alexa
Amazon recently announced that there are over 10 million Echo devices out in the world. Voice introduces a whole slew of new and unique UI and data infrastructure challenges. How can we leverage our existing platforms, like Craft, to be ready for it?
BMW Motorrad USA
BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.
Craft + VR
On top of building digital experiences, our agency also works on a lot of out of home and point of purchase campaigns. Printing, placing, and testing these assets is a costly and time extensive endeavor. To remedy this, we built a completely custom virtual reality store using Unity and 3D rendered assets that we can dynamically place posters, table slips, menu boards, and more into.
The best part? All the content is powered by Craft. Our studio team can upload their work directly to the platform and view their work with a flick of the wrist while holding the HTC Vive controller.
Craft + Display
In order to drive traffic to our experiences, we usually invest heavily in social and display ads. We realized that these ads that drive to specific articles are using a lot of the same assets and collateral as the articles themselves. They all share the same header image and title, for example.
We developed a custom plugin that automatically generates six display ads every time an article is created or edited. These HTML5 ads are sent to DoubleClick Media with a generated traffic sheet. All of the meta data, like tags and categories, are also sent for targeting purposes.
To bring the whole plugin full circle, we also generate and attach FloodLight tags to all entries on save — creating a completely cohesive environment that transcends teams and departments.
