Counter Culture
Boar’s Head is the #1 brand in the service deli category; however, they were witnessing a migration among younger consumers away from the deli counter into pre-packaged product. To succeed, Boar’s Head needed to appeal to a younger audience of time-strapped Millennials looking to broaden their culinary horizons.
Counter Culture
Boar’s Head is the #1 brand in the service deli category; however, they were witnessing a migration among younger consumers away from the deli counter into pre-packaged product. To succeed, Boar’s Head needed to appeal to a younger audience of time-strapped Millennials looking to broaden their culinary horizons.
