Sasha Savic

CEO, Attivo US and Attivo Media

Sasha Savic joined Attivo Group in September 2025, bringing more than three decades of experience as one of the most respected and awarded leaders in the U.S. advertising and media industry. Over the past 20 years, he has led major global media organizations including UM, MediaCom, and Havas Media, transforming their operations, culture, and performance. In 2023, he founded Salar Communications, a marketing automation company helping brands and agencies reimagine strategy and accelerate growth through AI and automation. He has been named Adweek’s U.S. Executive of the Year twice (2015 and 2021), and under his leadership MediaCom became one of the industry’s most awarded networks, earning honors such as Cannes Media Network of the Year (2018) and Ad Age A-List Standout Agency of the Year (2019), with sustained excellence through 2019 and 2022. Throughout his career, Sasha has partnered with iconic global brands including Coca-Cola, Microsoft, Uber, Dell, Jack Daniel’s, P&G, Intel, and Mastercard. A native of Bosnia, he began his career as a founding member and producer of Youth Radio Sarajevo, laying the foundation for a lifelong commitment to storytelling, creativity, and cultural connection.

Anush Prabhu

CEO, DNY and Hill Holliday

Anush joined Attivo Group in January 2026 as a proven business accelerator with more than 20 years of experience helping brands and communications agencies transform for growth in an ever-evolving communications economy. He brings a rare blend of data, creative, and media expertise required to drive modern, integrated solutions. Most recently, as Global Chief Strategy Officer at MediaCom, he played an instrumental role in the agency’s transformational growth, helping make it one of the fastest-growing media networks and earning Agency of the Year honors three times over seven years. He also helped create and scale several of the agency’s key offerings, including Creative Futures, which grew at 60% annually and delivered people-first creativity for clients such as Dell, Google, and Coca-Cola. Anush has been recognized with honors including Adweek’s Media All-Star, Adweek Young Influential, and International Innovator, has served as a judge at Cannes and the Effies, and is a committed advocate for diversity and inclusion across the industry.

Dave Weist

President and Chief Creative Officer

Dave Weist is a proven creative leader with over 25 years of experience. He’s shaped famous brands like JetBlue, Volkswagen, Google, American Greetings, KFC, Royal Caribbean, Nuveen, Stelo by Dexcom and more. Dave is responsible for driving creative excellence and strategic innovation. He enjoys working across all disciplines to get to the best solutions and believes that good work should ultimately work.

Matt Baker

Chief Strategy Officer

Matt describes himself as an “odd-shaped” strategist. We like to think of him as a unicorn; he’s led teams to create award-winning work in every category from social gaming, to direct response, from digital product and innovation to global brand work. He’s also a wannabe outdoor fanatic and is currently a retired free-fall skydiver, retired rock-climber, retired snowboarder and skier—most likely due to his very fully employed job as father to high energy boys and even higher energy girls. But how many? More than a basketball team, fewer than a soccer team. He says exhaustion is a state of mind. We’re not convinced.

Joseph Bailey

Chief Growth Officer

Joseph blends strategic insight and genuine relationship-building to drive the agency’s growth and deepen client connections. His leadership journey has taken him from pioneering rebrands at Omnicom Health Group to investing in innovative startups like Perelel, the first OB/GYN-founded vitamin brand. Joseph’s passion for growth is matched only by his commitment to fostering community and inclusivity.

Jeff Cavallo

Chief Data and Insights Officer

Jeff leads decision science, the agency’s marketing analytics and consumer research practice. Jeff brings more than 14 years of experience of using data and technology to drive business decisions for clients across a diverse portfolio of industries, including local and national retail, Healthcare, CPG, Financial Services, and Insurance. He is a true believer in the value of data-driven thinking in fostering more unified and effective communications to meet any growth ambition.

Christy Lopé

Managing Director
of Hill Holliday Quest

Christy brings over 20 years of client-side marketing experience, having driven growth for retail healthcare brands such as Advil, Advil PM, and ThermaCare, as well as numerous pharmaceutical brands at Pfizer. She has a proven track record of guiding businesses through uncertainty and change, successfully repositioning and launching brands with messaging and creative strategies that delivered both short- and long-term success.