Hill Holliday Decision Science Partners with Marketing Intelligence Leader Funnel for Faster, More Effective Data-Driven Growth
Hill Holliday Decision Science, the agency’s marketing analytics and consumer research practice, announced it has partnered with leading marketing intelligence platform Funnel. The partnership between Funnel and Hill Holliday will enable clients to maximize the value of their data by using advanced analytics and research for better decision making and marketing-driven growth, as well as unlocking mutual prospects and clients to Hill Holliday Decision Science’s talented roster of analysts and researcher practitioners, among other agency capabilities.
Today’s marketers know the potential of real-time data that informs integrated marketing strategies, but not all have the tools and talent in place to make this a reality. The 2024 Agency Acceleration Report from Funnel found that 2 in 3 agency professionals believe advanced analytics is a critical opportunity, but few are going beyond performance measurement to inform decision making, such as mixed media modeling (26%), incrementality testing (26%) and predictive analytics (15%).
The partnership also benefits current Hill Holliday clients by introducing Funnel’s cutting-edge technology that simplifies the process of collecting, and analyzing marketing data for faster and more reliable analyses. This will enable Hill Holliday’s teams to better analyze campaign data in real time, enhancing performance and results.
“Hill Holliday has a legacy of evolving our offerings and investing in leading innovations to help our clients solve the biggest growth challenges they face,” said Chris Wallrapp, CEO, Hill Holliday. “Partnering with Funnel strengthens our ability to understand and leverage complex data in a way that drives bottom-line results.”
Hill Holliday’s Decision Science team, who specializes in marketing analytics and customer research solutions that help clients quantify marketing-driven ROI and uncover new insights, is building new solutions to extend the application of Funnel’s specialty in rapid data enablement.
“Our mission in Decision Science is to use the best data and technology to make faster, more effective evidence-based decisions. Our belief in the power of data-driven business growth is what led us to partner with Funnel,” said Jeff Cavallo, EVP, Decision Science at Hill Holliday. “This partnership opens up endless opportunities to extend the value of Funnel’s datasets for better client outcomes.”
Under the partnership, Hill Holliday and Funnel will create custom solutions to meet clients at every stage of data maturity and sophistication, as well as host a series of events in 2025 focused on the latest innovation and marketing science conversations and industry networking.
“Together we’re able to help clients make more data-driven decisions faster than ever,” added Cavallo.
“As we deepen our footprint in the U.S. market, we look to partners with a shared ethos on the power of actionable, data-driven marketing,” said Per Made, Co-Founder of Funnel. “Our new partnership with Hill Holliday offers businesses best-in-class data that accelerates the impact of powerful media strategies and integrated creative campaigns.”
Funnel has offices in Stockholm, Hamburg, Dublin, London, and Sydney, with U.S. headquarters in Boston.
The partnership with Funnel comes at a time of great momentum for Hill Holliday, which recently launched its healthcare practice, Hill Holliday Quest.
To learn more about the new offerings from Decision Science, get in touch here.
