BMW Motorrad USA
BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.
Chili’s customers are changing too. They care more about what goes into their food. It’s no longer just a meal – it’s an experience. So we cooked up a new campaign celebrating all that’s new and exciting and different. It’s a new day at Chili’s, where Fresh Is Happening Now.
BMW Motorrad USA
BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.
- 4.4% increase in sales
- 2.1% rise in traffic
