Dragon Throne
Fireball has a history of being at the forefront of trends. Generation Z is a truly digital native audience who have only ever known a connected world, so we sought cutting-edge ways to engage them. Enter eSports, with billions in annual revenue and millions of daily streams. And the biggest eSports community is Twitch, where gamers stream gameplay, hang out both virtually and during in-person gaming tournaments.
Fire in The Sky
Fireball is the ultimate igniter—dialing everything up to 11. Rather than waiting for people to find Fireball, we created Fire in the Sky to grab everyone’s attention to Fireball, igniting the surprise and delight of the Fireball experience.
Dragon Throne
Fireball has a history of being at the forefront of trends. Generation Z is a truly digital native audience who have only ever known a connected world, so we sought cutting-edge ways to engage them. Enter eSports, with billions in annual revenue and millions of daily streams. And the biggest eSports community is Twitch, where gamers stream gameplay, hang out both virtually and during in-person gaming tournaments.
