Client

Problem

How could Planet Fitness move from a challenger brand to the leader in the category?

Executions

Branding, Digital, OOH, Radio, Social, TV

Pf

Planet Fitness was now the Planet of 👍 . No longer was it simply an escape from judgmental gyms — Planet Fitness was now an escape from a judgmental world.

Our message: The World Judges, We Don’t. Planet Fitness, Be Free.

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