The new branding included TV spots and a newly designed website, highlighting all of the key aspects of the campaign. The homepage design used a unique grid system and responsively scaled up and down beautifully on all screen sizes. Along with the new look and feel, we launched a new site experience, optimization techniques, and a new design system philosophy. The final result — a first-of-its-kind store locator, the fastest-loading site they've ever built, and a scalable design solution that launched ahead of schedule.
BMW Motorrad USA
BMW cars is well known in America, but that is not the same for BMW Motorrad, which has only 15% share of the US motorcycle market. So it was big news when BMW announced they were going to extend their M series of cars to include the first ever M motorcycle. We were asked to come up with an idea that would introduce it in a compelling and cost-effective way, while demonstrating its capability.
- 33% increase in page views
- 28% increase in time spent on the page
- 260% increase in clickthroughs
