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Welcome to Hill Holliday

About Us Highlights
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We were ranked #25 in the “Boston Globe 100 Top Places to Work” for 2008. That free Dunkin’ Donuts coffee perk is working out well.

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It's rare for a consumer to donate money to help fund a marketing campaign. It happened to our client Liberty Mutual.

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Speaking of integration: our creative, media and strategy leaders sit right next to each other.

Blog Highlights

Les Yammerables

by Hill Holliday | February 05, 2010

We bring you a list of ten things we yammered over the past week or so in a post whose title rhymes with Les Miserables.

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Two Hill Holliday Spots Land on "Super Bowl Greatest" List

by Greg Winter | February 04, 2010

Creativity Magazine published its list of the Top 20 Super Bowl Ads Ever, and Hill Holliday has two spots on it.

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Will iPad Save Traditional Publishing?

by Ilya Vedrashko | February 04, 2010

Over at AdAge, we debate whether iPad will do for newspapers what iPod has done for the music industry or whether the difference between paying for music and paying for newspaper articles is too great.

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Rubbing Elbows With a UX Celeb

by Jessica Holt | January 28, 2010

I spent my cold Wednesday evening at the monthly UPA Boston meeting hosted by Fidelity. Colleen Roller gave a compelling presentation on designing for more than just usability, but to design to persuade behavior. By understanding how the mind works, we can help encourage decision-making and behavior. About halfway through the meeting, I realized I was sitting next to a UX celeb.

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Social Media Should Not Stand Alone

by Mike Proulx | January 24, 2010

Over the weekend, Mashable’s post about MGM’s “social media campaign” for the movie “Hot Tub Time Machine” was trending on the popular digital marketing blog. Author Christina Warren thoroughly (and elegantly) decomposed the campaign’s social components. Yet it’s the integration with last week’s season finale of Jersey Shore that gave the campaign its kick-start demonstrating, yet again, how paid, earned, and owned media should work together across channels to achieve the coveted “1+1=3 effect”.

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Apple The Ad Network

by Ilya Vedrashko | January 22, 2010

Hill Holliday's media experts comment on the recent acquisition of Quattro Wireless by Apple.

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Demand-Based Variable Pricing For Publications

by Ilya Vedrashko | January 21, 2010

Instead of taxing its most loyal readers with a metered model, publishers might consider charging more for the articles that are in high demand by everyone.

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Our Work Highlights

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Dunkin’ Run

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